Looking to sell your house? First impressions rarely give the full picture, but they have an overwhelming amount of power to sway people’s judgements. Results show that a well-presented property can attract more buyer interest, buyer inspections, and ultimately a better price, than a home that isn’t dressed to impress.
Think of it like a first date. Your house needs to be presented in a way that appeals to the person it wants to attract. When buyers make an offer on a home, it’s usually because they’ve ‘fallen in love’ with the property, so it’s important to create that emotional appeal. Investing in your property before selling can give you better results in the end, so it’s important to keep the bigger picture in mind. By spending a little more now, you can reap the rewards later.
A well-presented home is one that is decluttered, depersonalized and has a fresh style. This is important not only for the campaign photos, but also throughout the campaign when agents and potential buyers come to view the property.
No matter what the season, a ‘spring clean’ is a must when selling. Take out everything you don’t need for daily life – the more you take out, the bigger the rooms will feel. Do a big clean out – donate or throw out anything you don’t need anymore, and tidy up the rest. In this instance, less can definitely be more!
Think of show rooms and great Open Homes you’ve been to – they look ready for you to move in. Family memorabilia is lovely, but when selling your home it’s good to remove excess photos, knick-knacks, heirlooms and other elements. This gives your home a more neutral feel, allowing potential buyers to easily picture their own lives and memories being created there.
Consider investing in a few little things to freshen the place up – like new duvet covers for the bed, a few new home decor pieces, or some artwork for that empty wall. Flowers and plants are also great for making the space more vibrant. If you can, give your house a fresh coat of paint, or patch up any marks on the walls – light and neutral colours attract prospective buyers, as does lots of natural light. Think about the areas in your house that add value and focus on those – a great kitchen, bathroom and outdoor area are always a draw card for potential buyers, and making changes in these areas can raise your home’s value.
Don’t forget ‘curb’ appeal – the exterior of your house is the first thing your potential buyers will see from the roadside. Even little things like a water blast of the exterior, a new letterbox or a tidy garden will help with enticing people through your door.
Now’s the time to tackle all of those small handy jobs around the house, like cracked tiles, leaky taps, rusty fixtures or loose cupboard doors. If you’re working with a limited budget, focus on the repairs that are obvious – if you find these an eyesore, chances are your potential buyers will too.
If your budget allows it, consider home staging to help you present your home in the best light possible. Home staging is convenient and effective, especially if it’s an unoccupied home. An empty house will look bare and uninviting, and sometimes an occupied home is decorated with design tastes that don’t appeal to a broad audience.
Good communication can go a long way! Consider offering your tenants a slight reduction in rent during the campaign in return for an assurance that the property will be accessible and kept clean, tidy and clutter free. If the presentation of your property is hindered by tenants, another option is to consider giving your tenants notice. This is obviously not an easy decision to make financially, but if your property is well-presented, it could sell more quickly and at a higher price than when inhabited by messy tenants.
While professional photos play an important part in marketing your property, there’s no denying the powerful, emotional picture that can be built with moving pictures and music. In today’s crowded market, video is one of the strongest ways to connect with viewers browsing online listings. A specialised property video helps create an experience of being in the house. It can also demonstrate local amenities such as nearby schools and the general neighbourhood, and include aerial shots of its size and location.
They help buyers create a blueprint of your property in their mind and are useful information in the decision making process.
Renovating and repairing your home can cost a lot of money. So it pays to work with a team who can provide recommendations on where to focus your efforts.
When working with Mickey Zhu & Team, you also have the expertise of interior styling skills in-house. Our agent Jo McAteer’s successful background in styling is a valuable benefit for any home owner wanting to make an impact with their property in the market. With a keen and creative eye for design and space – and a practical approach and knowledge for renovating houses, Jo has a talent for knowing what families need and desire in a property, and can offer practical advice to her clients on renovation or staging options.