Just like the presentation of a home plays a key role in maximising the value of your home, so too does the marketing budget you allocate to sell it. In today’s perpetually evolving world, an effective and comprehensive marketing plan is a key way to help your property stand out from the crowd and it will also have an impact on the final sale price. The goal when marketing your home is to gain as much exposure in the market as possible and through all possible channels – traditional and online. The more touchpoints you have, the better exposure you will have, and the more chances you’ll have of a potential buyer seeing your property.
Allocating the right budget for your campaign is key. While selling your home can be a costly experience, it’s important not to scrimp on the budget you allocate to market your home. After all, a property is one of the biggest investments you’ll make in your life, so it’s important you get the best return when selling it. Here’s why effective marketing is crucial when selling a home, and what key marketing investments you should consider when creating a watertight marketing plan to attract potential buyers to your home.
The power of video
These days, video listings are also key to standing out from the crowd. While they come with a slightly higher price tag, their return is better with real estate listings with video receiving 403% more enquiries than those without*. A good real estate agent will have worked with video experts in the field who know how to best create a powerful and emotive story for your property.
Check out one of our recent engaging property videos. Through video, we were able to encapsulate everything that made this stunning family home wonderful – especially when it came to showing how useable the outdoor area was for kids.
A bird’s eye view
If you’ve ever seen drone footage around a property before, you’ll know the cinematic quality it presents to a potential buyer. Internationally, homes with aerial images sell 68% faster than homes with standard images2, so it pays to consider paying a little extra for aerial video and photography when considering how to make your property stand out from the pack.
Visibility in the digital space
With over 80% of buyers searching for a property online3, and two-thirds of Kiwi internet users visiting social media every day4, it’s vital you work with an agent who sees the value in a strong online presence.
This should not only include what sites you use to promote your property (popular sites such as TradeMe and realestate.co.nz being key) – but also how you market your home on these. Great photos and engaging copy that leave people with a positive impression of your house are essential for an impactful listing, and ensuring you work with an agent that can ‘boost’ or ‘sponsor’ your listings on these sites, to ensure there are more eyes on your home!
Agent e-newsletters are also a great way to get noticed with an established group of prospects. Signed up to receive email communication from the agent, they’re an engaged group of potential house buyers!
Let’s be Social
Social media should be a key component of your online marketing presence, with sites such as Facebook, providing a world of opportunity for marketing your property and reaching people you otherwise couldn’t target with traditional marketing campaigns. A staggering 3.5 million New Zealanders are using social media in 2018, spending an average of 1 hour and 53 minutes a day on their preferred platforms5, meaning that advertising on social media is the 2018 equivalent of putting up a billboard on the busiest street in town.
Social media doesn’t have the setup costs that come with traditional advertising, but it has a powerful impact. Currently, only around 50% of New Zealand’s real estate agents are actively using social media for marketing properties6, so ensure you work with one who does!
Added value with a floor plan
As we all know, part of the joy of moving into a new home is deciding where everything will go – and this creates a neural pathway in your potential buyers between their current home and your own. In other words, a floor plan will almost subconsciously make interested parties visualise themselves living in your new home. Perhaps this is why a floor plan has been found to create 30% greater interest in properties who have one.7
The Team MZ Touch
When working with Mickey Zhu & Team, you’ll have the peace of mind that we have the tools and experience to maximise your property’s visibility in the market and deliver a great result. Understandably, that’s why Mickey is the top agent for Harcourts North Shore Central and in the top 1% of Harcourts agents worldwide!
Decorating your home to sell
Choosing to style your home prior to sale or auction can be an intimidating and emotional task. How do you balance your own personal tastes with the expectations of a potential buyer? The amazing Jo McAteer at Team MZ offers her expert aesthetic eye and stylistic opinion so you can remove the stress from this part of the process and concentrate on enjoying the sale!
Top notch marketing exposure
When you list with Mickey Zhu, you’ll work with a dedicated team that has the ability to create and deliver effective marketing material that will help your property create maximum impact with potential buyers, including the growing Chinese community in New Zealand. Make sure you talk to us about choosing the right campaign budget for your property, to ensure we can maximise its exposure in the market!